Our Boston Marathon Sport Expo Experience

April 16, 2018

Last weekend was total madness for Lumalit!

It was truly an Incredible time and learning experience for the Lumalit team. This was Lumalits first time running a pop up shop and also attending the Boston Marathon Sports Expo.

Before the Expo the team was very nervous, we did not know what to expect. The first day on Friday was rough, we were still getting our feet wet. None of us really had experience with in person sales. We only sold a couple jackets but we learned a lot about what worked and what didn't in regards to sales. By the end of the day we rearranged our 10x10 booth to make it more open top allow more customers to come in and as a team we nailed our various sales pitches and strategies. We went into Saturday knowing exactly what we had to do differently to make the rest of the Expo a success!! That is exactly what we did.

By the end of the week Lumalit sold out 2 times over the 3 days we were there. Because of this we were forced to restock in the middle of the day on Saturday and Sunday. We kept running our of specific variants of Jackets along with our Light Engine and Strips.

Our customers were from all over the world including France, Brazil, South Africa, London, and New Zealand to name a few!! Out of the Jackets we sold, about 90 Lumalit Jackets were sold to runners!! Because of this Lumalit was able to keep a bunch of amazing athletes/runners dry and warm throughout the entire length of the Boston Marathons crappy weather!!

Lumalit is so happy our jackets made a positive difference in their Boston Marathon experiences! Last thing is I really owe it to the Lumalit team that plowed through the long three days, so a huge thank you to everyone that helped out, making this last weekend a massive success! #lumalit #bebright


CEO, Lumalit

Measurements (Inches)

Back Body Length 26.75 27.5 28.25 29
Chest 40 41.50 43 44.50
Bottom Width
39 40.50 42 43.5
Sleeve Length 20.50 22.25 21.75 22.25